שיווק

Itai Ater and Vardit Landsman (2013), “Do Customers Learn from Experience? Evidence from Retail Banking.” Management Science, 59(9), 2019-2035.

Danziger, S., Hadar, L., Morwitz, V. (2014).  Retailer pricing strategy and consumer choice under price uncertainty. Journal of Consumer Research, 41, 761-774. http://jcr.oxfordjournals.org/content/41/3/761

Disatnik, D and Steinhart Y.  (2015). Need for cognitive closure, risk aversion, uncertainty changes, and their effect on investment decisions. Journal of Marketing Research, 52 (3), 349-359.

Ein-Gar D., 2015 "Committing under the Shadow of Tomorrow: Self-control and Commitment to Future Virtuous Behaviors", Journal of Consumer Psychology, 25 (2), 268-285.

Katona, Zsolt and Peter Pal Zubcsek and Miklos Sarvary (2011): “Network Effects and Personal Influences: The Diffusion of an Online Social Network” in Journal of Marketing Research 48(3), pp. 425-443)

Kronrod, A., Danziger, S. (2013). “Wii will rock you!” The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption. Journal of Consumer Research, 40, 726-739.

Levontin L, Ein-Gar D and Lee A., 2015 "Acts of Emptying Promote Self-Focus: A Perceived Resource Deficiency Perspective", Journal of Consumer Psychology, 25 (2), 257–267.

Nitzan, Irit, and Barak Libai (2011), “Social Effects on Customer Retention,” Journal of Marketing, 75 (6), 24-38.

Munichor N. and Steinhart, Y. (2016). Saying no to the glow: Why consumers resist arrogant brands. Journal of Consumer Psychology, 2 (26), 179-192. 

Shani, Y., When Sharing Is Not Caring: Does uncertainty about bill payment method lead diners to consume more and spend more money? Journal of Behavioral Decision Making, Forthcoming.

Shani, Y., Danziger, S., and Zeelenberg, M. (2015). Choosing between options associated with past and future regret. Organizational Behavior and Human Decision Processes, 126, 107-114. http://www.sciencedirect.com/science/article/pii/S0749597814001009

Stremersch, Stefan, Vardit Landsman, and Sriram Venkataraman (2013), "The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation across Specialty and Space."  Marketing Science, 32(1), 89-110.

Shoham M. Moldovan, S. and Steinhart, Y. Positively useless: Irrelevant negative information enhances positive impressions. Journal of Consumer Psychology, Forthcoming.

Telpaz Ariel, Ryan Webb, and Dino J. Levy (2015) Using EEG to Predict Consumers' Future Choices. Journal of Marketing Research: 52 (4), 511-529.