The mind on control: some effects of having an effect
סמינר בשיווק
Speaker:Dr. Baruch Eitam ,Haifa University
12 בנובמבר 2013, 13:00 - 21:00
בניין רקנאטי ,חדר 306
The topic of human agency has tantalized scholars for centuries.Recent empirical work has attempted to document the factors and mechanisms underlying this "sense of agency" - the feeling of being in control of your actions and their effects.Focusing on implicit judgments of agency, we take a somewhat different perspective and explore the psychological outcomes of these judgments. Specifically, in this talk I will focus on the motivating aspects of having an effect and show that it behaves similarly to tangible rewards (e.g. money). I will also present recent experimental work that links control to monetary value of consumer products.